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WHO WE ARE
Ari Parson is a boutique marketing and public relations agency that concentrates on the needs of established businesses, organizations and individuals searching for growth and exposure. We grow our client brands by creating and strengthening relationships with their target audience through publicity, branding and integrated marketing strategies, which set them apart from competitors, emphasizing their gifts and strengths.
Ari Parson is the culmination of valued experience, creativity and industry relationships. Our passion for managing your image and connecting you to your public motivates us to develop communication tactics that grow your brand.
ARE YOU CONNECTING WITH YOUR AUDIENCE?
We believe that great brands deserve to be recognized. For that reason, we work diligently on your behalf to establish positive views about your brand with an objective to fuel desirable behaviors. At Ari Parson, we give your brand the one on one attention it deserves so we can customize strategies that help your brand reach its goals.
Through an array of industry relationships, we help you communicate with your audience through traditional media like radio, television and print, along with non-traditional media like digital and social media. Additionally, we create hands-on opportunities that allow you to connect with your audience cultivating lasting relationships. We combine our talents with yours to develop a strong image that attracts consumers and improves your brand’s reputation.
Integrated Marketing Strategy Development
Social Media Management
Red Carpet Coordination
Press Conference Coordination
Styling for Brand Leaders
"I called Porsha Ari when I wanted to add someone to my team who would guarantee exposure. She saw the areas in my brand that could use improvement and immediately began working. She expanded my reach by exposing me to a much larger audience and has made sure to represent my business in the most polished way. I am very grateful for her as well as the knowledge and resources that she has. Porsha Ari is the best in the business."
WHAT PEOPLE SAY
Artist / Musician / Actress
PORSHA ARI PARSON
Founder & Senior Publicist
Porsha Ari Parson is the owner of western New York marketing and public relations agency, Ari Parson. She leads the agency with over a decade of professional communications experience. She began her career as a copywriter for numerous companies in western New York, eventually transitioning to radio promotions. Then, with a background in broadcast journalism, Porsha worked as a news reporter for Buffalo, New York’s NPR station WBFO. By sharing news stories and helping organizations implement effective communication strategies, Porsha earned a reputation as a connector, bridging the gap between consumers and brands. Not long after, she joined Townsquare Media for a career in marketing and as a voiceover talent, where she worked with several companies in the entertainment, medical, and education industries. After realizing she had a gift, Porsha combined her creativity with her marketing, news writing, and storytelling experience to begin a part-time public relations consultant career. Within three years, she resigned from her corporate job and pursued a full-time career with Ari Parson. Today, her company services clients across the U.S.
Porsha attended Buffalo State College for her undergraduate and graduate studies. A devoted member of her community, she has served as a member of the Buffalo Association of Black Journalists and the Buffalo State College Young Alumni Association. She is the 2022 grand prize winner of the M &T Bank Multicultural Small Business Lab Pitch Competition and is a 2014 Capital Change 30 Under 30 Award recipient. Porsha was a featured publicist in Essence Magazine and featured as a Buffalo Niagara 360 Spotlight Professional. In addition, she is a proud member of Delta Sigma Theta Sorority Incorporated. In her free time, Porsha enjoys traveling and spending time with her beloved family and friends.